Get Up to a $500 Bonus towards the purchase of sony alpha series with Eligible Trade in*

Get $200 on the sony alpha A7III & A7sII with Eligible Trade in*

Get Up to a $300 Bonus towards the purchase of sony alpha lenses series with Eligible Trade in*

Get Up to a $250 Bonus towards the purchase of select sony 4k Camcorders with Eligible Trade in**

*Any working digital interchangeable-lens camera.

**Any working digital interchangeable-lens camera or any working digital camcorder (HD/4K).

Trade-In/Trade-Up Terms and Conditions:

Sony Resellers may offer a discount to End customers who trade-in one (1) digital interchangeable lens camera/camcorder as specified below to purchase one (1) select new models listed in this sales news, usable at the time of Final Checkout or at the cash register. The discount cannot exceed the amount advertised. The discount amount is not a cash equivalent, may not be redeemed for cash, and is available only for the purchase of a new Sony item listed in this sales news at the time of trade-in. This program is open to Resellers who offer a trade-in program as verified by Sony. End customers can combine this trade-in offer with the trade-in value of their used product to increase their combined savings. The discount to the customer is forfeited if the model listed is returned for any reason or cause whatsoever. The traded-in/used product must be surrendered at time of trade-in. Multiple discounts cannot be combined and applied to the purchase of any one item. This program is allowable in conjunction with any instant rebates or bundles offered by Sony during the same time.